August 12, 2024
Navigating Growth: The Role of a Fractional CMO in Your Brokerage and How to Choose One Effectively
Preparing for Expansion
As your commercial real estate brokerage prepares for growth, having the right marketing leadership is crucial. The challenge isn't just finding skilled marketers; it's about finding someone with the experience and vision to understand where you are, and what it takes to grow your business. The ideal candidate should be a hybrid of a CMO and CEO, driving growth and positioning your business for future success.
The Role of a Fractional CMO
A Chief Marketing Officer (CMO) is essential for guiding marketing efforts, but the cost of a full-time CMO can be prohibitive. This is where a fractional CMO becomes invaluable, offering strategic marketing leadership on a part-time basis.
Understanding a Fractional CMO
A fractional CMO dedicates a set number of hours each month to your business, providing the expertise of a full-time CMO at a fraction of the cost. This makes them an ideal solution for businesses looking to optimize their marketing budget.
Reasons Brokers Choose a Fractional CMO
Brokers might opt for a fractional CMO for several reasons, including:
- Cost-Effectiveness: Access top-tier marketing talent without the financial burden of a full-time hire.
- Flexibility: Engage with a CMO on a schedule that suits your business needs.
- Strategic Growth: Gain insights to drive growth and position your business for future success.
- Transition Support: If you're leaving a brokerage to start your own, a fractional CMO can help establish your brand and marketing strategy from the ground up.
Evaluating Costs
While rates for fractional CMOs can vary, consider the potential savings. For example, hiring a fractional CMO at $200 per hour for 25 hours a month costs $5,000 monthly, or $60,000 annually. This is significantly less than the starting salary for a full-time CMO, which can be around $160,000 per year.
The Necessity of a CMO
While freelancers and agencies can support initial business stages, an experienced marketing leader becomes essential as your business scales. A fractional CMO can take charge of your marketing campaigns, ensuring successful implementation and allowing other executives to focus on their core responsibilities. They also help get your agents on the right track, positioning them to take greater market share.
Selecting the Right Fractional CMO
To find the right fractional CMO, consider:
- Referrals: Seek recommendations from industry peers and partners.
- Online Platforms: Utilize job boards like LinkedIn or Indeed to post job ads.
- Industry Expertise: Prioritize candidates with specific experience in commercial real estate to ensure they understand your unique marketing challenges.
Comparing Fractional and Full-Time CMOs
The primary distinction is cost. A fractional CMO offers their expertise for a limited number of hours, making their services more affordable. Despite fewer hours, their strategic input can be highly impactful.
CommercialRealEstateMarketing.com Fractional CMOs
Our Fractional CMOs at CommercialRealEstateMarketing.com specialize in digital marketing, including video, YouTube, recruitment marketing, brand awareness, and more. They provide comprehensive marketing solutions tailored to drive growth and success in the commercial real estate sector.
Expertise in Real Estate Marketing
With a strong background in commercial real estate, our CMO Team has helped brokers and real estate coaches achieve their marketing objectives. Our team includes nationally recognized leaders such as Tracee Jones, whose background include:
- Former CEO of The National Commercial Real Estate Association
- Former Director of Marketing & Technology for a RE/MAX affiliate
- Recognized as GlobeSt. Real Estate Forum's Woman of Influence in Commercial Real Estate Marketing
- Winner of Best of Market for Commercial Real Estate, St. Pete Beach
Comprehensive Support
Our team offers a wide array of services, including:
- Brand Development: Crafting and revitalizing brand identities.
- Recruitment and Franchising: Positioning businesses to attract top talent and expand effectively.
- Broker Support: Assisting brokers in setting clear marketing goals and enhancing market presence.
- In-House Marketing Support: Empower your agents to take more market share by providing them with the latest marketing training and consultation to get on the right trac to promote their business and get more listings
- Digital Marketing: From Youtube and Video Marketing to E-mail Campaigns, and SEO, we have you covered.
- AI Integration
Why Choose Our Fractional CMOs?
By partnering with our Fractional CMOs at CommercialRealEstateMarketing.com, you gain a strategic ally committed to your success. Their hands-on approach ensures you receive expert marketing support designed to achieve your business goals and foster growth. Experience the benefits of having a dedicated marketing team focused on your success.
For more info, contact us to discuss booking a consultation.
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Revolutionizing CRE Visuals: The First AI-Generated Photo Library We're thrilled to announce a significant milestone at CommercialRealEstateMarketing.com—the launch of the first-ever AI-generated commercial real estate photo library. Created by the company's co-founder, CAIO Ross Jones, this innovative resource is designed to meet the evolving needs of CRE brokers, marketing agencies, and recruiters. Bridging the Gap in CRE Imagery For too long, the commercial real estate industry has grappled with a shortage of high-quality images that accurately represent the diversity of its professionals and the variety of asset classes. Traditional stock photos often fall short of capturing the unique elements of modern CRE workplaces. Our new AI-generated photo library addresses this gap head-on. Reflective and Inclusive Visual Resources Tracee Jones, co-founder, explains, "The face of commercial real estate has changed. There are so many different races and cultures in professions like ours—from CRE to Finance—and traditionally, it has been hard to find quality images that adequately represent today's professionals in the CRE workplace." "Our library is not just a collection; it's an ever-growing ecosystem of visuals that reflects the true diversity of teams, clients, and company cultures. With images spanning every type of asset class, users can now find visuals that resonate more closely with their specific needs and help them grow market themselves efficiently". Dynamic and User-Driven Content What sets our library apart is its dynamic nature. We understand that real estate is a local business, and the need for specific imagery can vary greatly by region. That's why we offer a unique feature: users can request images tailored to the properties in their area. This ensures that our library not only grows but evolves in alignment with user demands and market trends. Accessible Through CRE Marketing Hub Accessible exclusively through the CRE Marketing Hub, this library is updated monthly, continually enhancing our offerings and ensuring that our subscribers have access to the most relevant and impactful visuals. Expanding Reach and Licensing Opportunities Recognizing the broader potential impact of our library, we are excited to offer licensing opportunities for associations, SaaS companies, brokerages, and other industry stakeholders. For more information on licensing and partnerships, please contact Tracee Jones, Head of Partnerships, at partnerships@contentcreationstudios.us . We invite you to explore this new tool and see how it can transform your marketing materials, presentations, and overall branding. With the power of AI, we're setting a new standard for imagery in commercial real estate.
Palm Beach Gardens, FL — CommercialRealEstateMarketing.com, a leader in digital marketing solutions for the commercial real estate industry, is excited to announce the release of the first publicly available GPTs (Generative Pre-trained Transformers) specifically designed for CRE professionals. These innovative tools, developed under the guidance of co-founder Ross Jones, are poised to transform how CRE professionals engage with digital content and client services. Marking a significant milestone in line with the GPT Store's grand opening on June 29, 2023, CommercialRealEstateMarketing.com introduces a suite of AI-driven tools tailored to enhance the efficiency and effectiveness of CRE operations. The GPT offerings include: CRE Video Script Writer: Automates the creation of engaging video content for listings and promotional materials. CRE Copywriter: Crafts tailored marketing copy and communications. Social Media Content Creator for CRE: Generates compelling posts and updates for various social media platforms. CRE Marketing Mentor: Offers guidance on best practices and strategies in CRE marketing. CRE Sales Mentor: Provides insights and coaching on sales techniques and client interactions. CRE Math Mentor: Assists with complex calculations and financial analysis. Market Insights: Delivers up-to-date market trends and data analysis. Listing Description Writer: Creates detailed and attractive property listings. For a limited time, these transformative GPTs will be available for free via the GPT Store, allowing industry professionals to explore the benefits of AI in real estate marketing and client communication at no initial cost. Following this period, continued access will be exclusively available through the CRE Marketing Hub, the company’s comprehensive platform supporting the dynamic needs of CRE professionals. "We are thrilled to present these dedicated GPTs to the commercial real estate community," said Ross Jones, co-founder of CommercialRealEstateMarketing.com. "Our commitment is to equip CRE professionals with advanced tools that streamline their workflows and enhance their interactions with clients and the market at large. This launch is a crucial step in fulfilling that commitment." CRE professionals are invited to test these GPTs at the GPT Store during the free access period, experiencing firsthand the impact of AI on enhancing daily operations and strategic decisions in commercial real estate. For more information and to access the GPTs, go to the Chatgpt Store in ChatGPT Plus. About CommercialRealEstateMarketing.com Founded by digital marketing innovator Ross Jones, and Tracee Jones, CommercialRealEstateMarketing.com is a premier provider of digital marketing solutions and AI-driven tools tailored to the commercial real estate industry. The company leads the way in integrating advanced technologies to boost visibility, streamline operations, and foster valuable industry connections. Contact: Tracee Jones, Co-Founder CommercialRealEstateMarketing.com Phone: 561-501-2525 Email: hello@traceejones.com Website: CommercialRealEstateMarketing.com
Starting out as a new commercial real estate agent can be a daunting task, especially if you have no book of business to rely on. However, with the right mindset and strategies, it's possible to make the best of the market and succeed as a new agent. In this video, Tracee Jones, the co-founder of CommercialRealEstateMarketing.com, shares her story of starting out as a new CRE agent with no established network or book of business. For more guidance and support, visit CommercialRealEstateMarketing.com.
